Privacy Policy for Flowers Bracknell Forest

Introduction

At Flowers Bracknell Forest, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and safeguard any personal information provided when placing orders with us. This policy applies to all customers placing orders for Flowers Bracknell Forest from Bracknell Forest and surrounding districts.

What Data We Collect

When you interact with Flowers Bracknell Forest, we may collect the following categories of personal data as necessary to process and fulfil your order:

• Identity Data: Name, title, and other identifiers you provide
• Contact Data: Delivery address, billing address, telephone number(s)
• Order Data: Details of products ordered, order history, and delivery instructions
• Payment Data: Payment method, transaction amount (processed securely through third-party payment processors; we do not collect full card details ourselves)
• Correspondence: Any communications or inquiries made via our contact forms, or messages related to orders.

Lawful Basis for Processing

Flowers Bracknell Forest processes your personal data in accordance with the General Data Protection Regulation (GDPR). The lawful bases we rely on include:

• Performance of a Contract: Your data is essential for fulfilling your flower order, processing payments, and delivering your purchases.
• Legal Obligation: Certain information is retained or processed to meet accounting, tax, or legal requirements.
• Legitimate Interests: We may use your order data to improve our services or to provide relevant service updates, provided this does not override your rights.
• Consent: For marketing communications or optional data provided, we will seek your explicit consent. You may withdraw this consent at any time.

How We Use Your Data

Your information is used solely for the purposes identified in this policy, including:

• Processing your flower orders and payments
• Arranging and delivering floral arrangements to the specified location
• Communicating order statuses, confirmations, or responding to your inquiries
• Meeting legal and regulatory requirements
• Improving our products and customer service (using aggregated and anonymized data where possible)
• Sending marketing or promotional materials only when you have opted in

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including satisfying legal, accounting, or reporting requirements. Generally, we will keep customer order information for up to 6 years (in line with financial record-keeping obligations). Marketing consents or correspondence may be kept for a shorter period, in accordance with your preferences and withdrawal of consent.

When the retention period ends, your information will be securely deleted or anonymized so that it can no longer be associated with you.

Processors and Data Sharing

To deliver our services, we may share your information with trusted third-party service providers (also known as data processors). Examples include:

• Payment service providers (to handle payments securely)
• Delivery partners (to ensure your orders arrive safely)
• IT hosting and maintenance providers

All such partners are contractually required to process your data in accordance with GDPR standards, only act on our instructions, and maintain appropriate security measures. We do not sell or share your data with advertisers or unrelated third parties.

Data Security

We are committed to ensuring your data is secure. Suitable technical and organizational measures are in place to prevent unauthorized access, disclosure, alteration, or destruction of your information. These include encrypted connections for any online data transfers, regular security monitoring, and staff training on privacy practices.

User Rights Under GDPR

The General Data Protection Regulation gives you a number of rights with respect to your personal data. As a customer of Flowers Bracknell Forest, you may:

• Request Access: Ask for a copy of your personal data held by us
• Request Rectification: Ask us to correct or update your information
• Request Erasure: In certain circumstances, ask us to delete your personal data
• Object to Processing: Object to our processing of your data when based on legitimate interests or for direct marketing
• Request Restriction of Processing: Ask us to restrict the way we use your data in certain circumstances
• Data Portability: Request transfer of your data to another provider
• Withdraw Consent: Withdraw any consent you have previously given for non-essential processing (such as marketing)

To exercise any of these rights, please contact us using the contact details found on our website or with your order communications. We will respond within one month, as required by law.

Policy Updates

We may periodically update this policy to reflect changes in our practices, legal requirements, or the services provided. If significant changes are made, we will communicate them clearly to customers where practical. Please check this page regularly to ensure that you are aware of any updates.

Contact and Complaints

If you have any questions about this privacy policy, how your personal data is handled, or wish to make a complaint, please use the contact details found on our website. If you are dissatisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO) or the supervisory authority in your jurisdiction.

Thank you for entrusting Flowers Bracknell Forest with your information. We are committed to treating it with integrity and care.